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  • Atit Gandhi

How turning flexible solves 4 commonly faced packaging challenges

Creating packaging is not the prerogative of packaging designers alone. It is a collaborative effort of several stakeholders in the life of the product including consumers, retailers, logisticians and marketing managers. Each person has a role to play in determining the right outer dressing of a product. Conversation and discussions aid in facilitating interesting aspects during the process of packaging development and problem-solving is part of the job description for designers, offering scope for true innovation in flexible packaging. Here are 4 commonly faced packaging challenges that Flexible packaging has solved in recent times.


Problem 1: As per an industry report 7–10% of FMCG products worth INR 3 lakh crore circulated in India are counterfeit and incur annual losses of more than INR 21,000–30,000 crore for branded products every year. Copy cats not only add to financial losses for brand owners but also put the consumer at risk for poor quality and sub-standard value. Counterfeiting is a massive problem faced by almost all products under the FMCG goods category. While packaging designers tried their hand at the most sophisticated type of materials to combat copycats, they failed. Counterfeit packaging looked convincingly similar to the original that most consumers were caught unaware of. Yet, flexible packaging has changed the story and taken major steps in damage control. With holograms and 3D sticker innovation on product packaging, it is increasingly difficult to cheat consumers now hurt the company bottom line.


Problem 2: For a company logistic costs contribute to a maximum of 30% of the total product cost. With reduced profitability and increasing channels of distribution rigid packaging has turned bulky, weak and highly inefficient for FMCG companies. Embracing flexible packaging reduces the number of layers in packaging, its total weight and its structural strength. Makes storing, stacking and shipping cost-effective and durable.


Problem 3: Packaging is all about protection. This was true several decades ago. Today, the packaging is about protection, presentation and preservation. Packaging designers are moving towards balancing fun and functionality. Flexible packaging solves this problem like a dream. It is not only attractive and eye-catching to look at but also ensures the content inside is safe and secured from moisture, heat, pressure and man-handling.



Problem 4: For years product development kept pace with evolving needs of the consumer. Product packaging remained conventional. The trend has finally changed where the outer covering is getting its due recognition. In times when lifestyle has greatly evolved with smaller nuclear families and lesser time for daily chores spouts, stand-up pouches and smaller product SKUs are ruling the roost. Products like cooking oil that was earlier sold in the large aluminium tin are now being sold in attractive flexible packed pouches. They have increased branding space due to a bigger label, reduced inventory space, and made visibility easier.


At Montage Group, our packaging designs are customer-centric and within the cost constraints of our clients. We are standing on the threshold of innovation while addressing unique problem-solving abilities. We understand that solutions drive businesses into profit, not cutting corners or making compromises.

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